Our Company

Although the name might not suggest it, Gortrush Trading are the ice cream people.

The seeds of what was to become Gortrush Trading today were sown over 50 years ago in a Co. Fermanagh village by one man and an oil van. The entrepreneurial spirit of Vincent Howe was to make the Howe family name and Gortrush Trading a staple part of the ice cream industry in Ireland.

An enthusiastic 19 year old Vincent Howe spotted an advertisement in the Impartial Reporter Newspaper looking for agents for Walls Ice Cream, this was 1966. A few months later he realised that this was the business for him!

In 1968, after building his own ice cream van, the North West of Ireland got its very first Mr Whippy. 9 years later Vincent had four ice cream vans on the road covering Fermanagh, Strabane, Dungannon and Omagh.

Too much ice cream and not enough cones

The Howe fleet of ice cream vans was busier than ever in the early 1980’s but Vincent and his entrepreneurial antennae spotted an opportunity in the Irish market, as he found himself waiting 3 weeks for ice cream cones. No better man to solve the problem than Vincent Howe himself. So in 1983 Vincent purchased cone making machinery.

After a few speed bumps in perfecting the recipe (he forgot the baking soda!) and teaching himself how to operate the machinery, business at the Fiesta Cone Company was booming. At the height of the summer season, Fiesta was producing 18,000 cones an hour, 24 hours a day!

Time to hand over the sprinkles

In 1994 Vincent decided to swap cones for its better half; whipped ice cream. And so Gortrush Trading was born, distributing whipped ice cream mix and everything else that an ice cream van would need (machinery included) all around Ireland and breaking into the UK market. Out with the old and in with the new was the name of the game. New name, new products and even a new Howe!

Kieran (Vincent’s oldest son) took over the reins at Gortrush Trading in 2006. Since then has established Gortrush Trading as a market leader not only in ice cream, but also in snack foods. Always the first port of call for ice cream mobilers, Gortrush Trading now supply to ice cream parlours, convenience stores, forecourts, cinemas and other retail outlets across Northern Ireland, the Republic of Ireland and the UK.


Teaming up with leading Italian gelato ingredient supplier IRCA and their Joygelato range in recent years has seen business esplosione (as our Italian friends would say). Not only are Gortrush Trading whipped ice cream specialists, they are now gelato connoisseurs too.

From the creamy dairy ice cream to the gum in your screwball, when dealing with Gortrush Trading, you can be sure you are dealing with people who know what they are talking about. Quality products at great value are available as standard at Gortrush Trading. So what is the added value of doing business with Gortrush Trading? Their wealth of experience in the industry, the variety of products and services they offer and a friendly face with the invaluable advice learnt from years of hard graft.